AI for e-commerce: 7 tools that boost your online sales

7 AI tools for e-commerce that will boost your sales in 2025

Do you run a web shop or e-commerce? Then you know how challenging it is to keep up with the competition, create engaging product texts, manage customer service around the clock, and optimize your marketing efforts. Here's some good news: AI can revolutionize your e-commerce in ways you might not have thought possible.

In this in-depth guide, we present seven powerful AI tools that specifically help Swedish e-retailers sell more, save time, and improve the customer experience. Whether you run a small niche web store or a larger e-commerce platform, there are solutions here that can transform your business by 2025.

Why AI is the future of e-commerce

Before we dive into the tools, it is important to understand why AI has become so crucial for successful e-commerce. Traditionally, e-retailers have struggled with time-consuming tasks such as writing hundreds of product descriptions, answering repetitive customer questions, and analyzing huge amounts of data to optimize ads.

AI tools automate these processes while often delivering better results than manual work. They can:

• Generate unique product texts in seconds instead of hours

• Manage customer service 24/7 without extra personnel costs

• Analyze purchasing behavior and provide personalized product recommendations

• Optimize ad campaigns in real time based on performance data

• Scale your operations without proportionally increasing the workload

With the right AI tools, even small e-commerce businesses can compete with larger players by delivering professional customer experiences and effective marketing.

AI tools for product texts and content

1. Copy.ai – Fast generation of product descriptions

Copy.ai is one of the market's most popular AI writing assistants, specifically designed for marketing content and e-commerce. The tool uses advanced language model technology to create compelling product texts that both engage customers and rank well in search engines.

Benefits of Copy.ai for e-commerce:

• Lightning-fast product text generation: Create unique descriptions for hundreds of products in a fraction of the time it would take manually

• SEO optimization: Built-in features help you naturally include the right keywords

• Variety in tone and style: Customize the text according to your target audience – from formal to playful

• Templates for e-commerce: Ready-made templates for product descriptions, category pages, and campaign texts

• Multilingual support: Perfect if you sell to multiple markets

Practical use example:
Say you sell kitchen equipment and need descriptions for 200 new products. Instead of spending weeks writing manually, you can input product specifications into Copy.ai and get professional, selling texts in minutes. The tool can adjust length, style, and focus on different product benefits depending on what you specify.

Price: From free plan (limited) to about 399 SEK/month for professional features.

Perfect for: E-retailers with many products that need to scale content production.

2. Jasper – Professional copywriting at a premium level

Jasper (formerly Jarvis) is one of the most advanced AI writing tools on the market and has become particularly popular among professional marketers and larger e-commerce companies.

What makes Jasper unique:

• Boss Mode: Advanced editor where you can control the AI more in detail

• Industry-specific templates: Over 50 templates adapted for e-commerce

• Tone of Voice adjustment: Teach the tool to write in your company's unique style

• SEO integration: Integrated with Surfer SEO for optimal search engine optimization

• Content improvement: Not only new texts – can also improve existing product descriptions

When should you choose Jasper over Copy.ai?
Jasper is more advanced and better suited if you have higher demands on brand consistency, need longer texts (like category landing pages or guides), or want deeper SEO integration. It is also stronger in maintaining a consistent tone across many texts.

Price: From about 399 SEK/month (Creator) to 599 SEK/month (Teams).

Perfect for: Larger e-retailers or those who want premium quality on all content.

AI tools for customer service and support

3. Intercom AI – Intelligent customer communication

Intercom AI is a revolutionary platform for customer communication that combines live chat, chatbots, and AI automation in a powerful solution.

Main features:

• AI-driven chatbots: Automatically answers common questions about delivery, returns, product information

• Intelligent routing: Sends complex questions to the right support staff

• Proactive customer contact: Can start conversations based on customer behavior (e.g., if someone stops at checkout)

• Multilingual support: Handles customers in their preferred language

• Integrations: Easily connects to Shopify, WooCommerce, and other e-commerce platforms

Practical scenario:
A customer visits your web shop at 11:00 PM and has questions about the clothing size guide. Instead of waiting until the next day, they immediately get a response from Intercom AI, which guides them through the size table and suggests the right size based on their measurements. The result? The purchase is completed directly instead of the customer abandoning the cart.

ROI potential:
Companies implementing Intercom AI often report:

• 30-50% reduction in support cases requiring human handling

• 24/7 availability without extra personnel costs

• Higher conversion rate thanks to faster response

Price: From about 799 SEK/month depending on the number of users and features.

Perfect for: E-retailers that receive many repetitive customer inquiries and want to improve the customer experience.

4. Zendesk AI – Complete support solution

Zendesk AI is one of the world's most used platforms for customer service and has now integrated powerful AI to automate and improve the support experience.

What Zendesk AI offers:

• Answer Bot: AI bot that automatically suggests relevant help articles based on the customer's question

• Smart ticket routing: Uses AI to sort and prioritize support cases

• Sentiment analysis: Analyzes the customer's tone and escalates dissatisfied customers faster

• Predictable support workload: AI predicts when you will receive the most cases and helps with resource planning

• Comprehensive reporting: In-depth insights into support performance and customer satisfaction

Difference compared to Intercom:
Zendesk is more focused on traditional ticket-based support and is better suited for companies handling large volumes of support cases via email and phone, while Intercom is more chat-focused.

Usage example:
During a Black Friday campaign, your e-commerce receives 500% more support cases than usual. Zendesk AI's Answer Bot automatically handles 60% of these by immediately providing customers with answers from your knowledge base, while the remaining 40% are intelligently sorted and prioritized so your team can handle the most critical cases first.

Price: From about 550 SEK/agent/month for the Suite Team plan.

Perfect for: E-retailers with established support teams who want to streamline and scale their customer service.

AI tools for advertising and marketing

5. AdCreative AI – Optimized ads with AI

AdCreative AI is a revolutionary tool that uses machine learning to generate high-converting ad materials for Facebook, Instagram, Google Ads, and other platforms.

Main features:

• Automatic ad design: Generates professional ads with images and text in seconds

• AI-driven optimization: Analyzes which ad elements perform best and continuously improves

• A/B test automation: Automatically creates variants for testing

• Complete branding kit: Uploads your colors, logo, and fonts for consistent design

• Performance prediction: AI predicts which ads will perform best before you spend ad budget

Why it is game-changing:
Traditionally, graphic design skills and a lot of time are required to create effective ads. AdCreative AI democratizes the process so that even small e-retailers without design resources can create professional, data-driven ad materials.

Concrete example:
You launch a campaign for summer shoes. AdCreative AI generates 20 different ad versions with varying images, headlines, and call-to-actions. Based on your historical data and industry benchmarks, the AI predicts which 5 ads are likely to perform best. You run these and save both time and ad budget by avoiding testing poorly performing variants.

Results reported by users:

• 14x higher conversion rate compared to traditional ads

• 70% time-saving in ad production

• Lower CPA (cost per acquisition) thanks to data-driven optimization

Price: From about 290 SEK/month for the Starter plan.

Perfect for: E-retailers running paid advertising and wanting to maximize ROI on ad spending.

6. Sendspark – Personalized video marketing at scale

Sendspark is a unique tool that lets you create personalized video greetings and product demonstrations on a large scale using AI.

What makes Sendspark special:

• AI personalization: Create ONE video that automatically adapts with each customer's name and information

• Dynamic landing pages: Each customer receives a unique video page with personalized content

• Integration with email: Send personal video greetings directly in email campaigns

• Analysis and tracking: See who has watched your videos and for how long

• Screen recording: Perfect for product demonstrations

Usage areas for e-commerce:

1. Abandoned carts: Send a personalized video mentioning the customer's name and the products they left behind

2. Product launch: Create engaging product demos that feel personal

3. VIP customers: Send thank-you videos to loyal customers

4. Customer support: Show solutions visually instead of long text explanations

Efficiency:
Video has been shown to increase email open rates by up to 300% compared to text-only emails. With Sendspark's AI personalization, you get this effect without having to record hundreds of individual videos.

Price: From free plan (limited) to about 159 SEK/month for the Plus plan.

Perfect for: E-retailers who want to stand out in customers' inboxes and create more personal relationships.

AI tools for personalization and recommendations

7. Clerk.io – Intelligent product recommendations

Clerk AI is a powerful AI platform specifically built for e-commerce that analyzes customer behavior in real time and provides personalized product recommendations that increase both conversion and order value.

Core features:

• Real-time analysis: Tracks each customer's behavior and preferences on the site

• Personal recommendations: "Customers who bought X also bought Y" – but much smarter

• AI-driven search: Enhanced site search that understands natural language and synonyms

• Email personalization: Automatic product recommendations in newsletters based on the customer's history

• Dynamic content display: Shows different products to different customers based on their interests

How it improves your e-commerce:

Scenario 1 - New visitors:
A first-time visitor comes to your site. Clerk.io analyzes their behavior (which categories they look at, how long they stay on different products) and immediately starts customizing which products are displayed on the homepage and in