Apple still has the opportunity to dominate the AI market
Apple has the potential to become a leading player in AI applications by improving Siri and leveraging its broad ecosystem.
Despite the increasing competition from OpenAI and other players, Apple still has a chance to play a leading role in AI. The company's ambition to improve Siri and optimize its services can give them an edge in the rapidly changing tech world. By deeply integrating AI features into its ecosystem of products and services, Apple can create a seamless user experience that attracts both developers and consumers.
Apple needs to focus on renewing its digital assistant, Siri, to better understand and interact with users. A more intelligent version of Siri can enable more complex questions and tailored responses, which differ from the more basic functions today. This transformation can attract more users and create higher engagement in Apple's ecosystem.
If Apple manages to leverage its existing infrastructure and strengthen its AI offerings, they may very well regain their position as an innovative leader in technology. Today's challenges are great, but the opportunities to build a strong AI platform are there, and time is still on their side.
Written by: aival.se
Date: October 13, 2025
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