You can now buy directly in ChatGPT

OpenAI has now taken the next step in the growth of ChatGPT with the launch of the "Buy it in ChatGPT" feature. The new option allows customers to conduct transactions while chatting.

This saves time by combining chatting and purchasing, which OpenAI wants to make, "all in one ChatGPT". Users can, for instance, pay for a service, place an order, or even book a trip without being interrupted in the conversation.

OpenAI has described this feature as an AI assistant that can streamline a user's daily life. Users can now complete a task without having to open a new tab or visit an external page, which saves time.

This will impact the user experience. Will ChatGPT become an information assistant, or will transactions be completed there? Companies can reach customers more effectively, and users save time.

"Buy it in ChatGPT" is a part of OpenAI's plan. It will be interesting to see how ChatGPT will be used globally, and how AI tools will impact commerce and e-commerce.

Written by: aival.se

Date: September 29, 2025