Clay

Clay is a platform that enables sales and marketing teams to work smarter, not harder. By connecting over 100 data sources with AI-powered research agents, Clay can automate prospecting, enrich contacts, and create personalized communication at scale.

The platform populates and updates your CRM in real-time, provides lead scoring, monitors business signals, and manages both incoming and outgoing leads automatically. The interface is familiar to those working in Excel or Google Sheets, allowing teams to get started quickly and save time on manual processes. Clay also offers advanced tools for filtering, deduplication, and workflow visualization, as well as AI-based analytics and copywriting for more accurate messaging, and integrates with your existing tools with prioritized data security and compliance (SOC 2 Type II, GDPR, CCPA).

Advantages:

• Better data quality and real-time updated CRM

• Faster prospecting with AI-driven agents

• Higher conversion through personalized communication at scale

• Quick start thanks to the familiar Excel/Sheets interface

• Secure compliance: SOC 2 Type II, GDPR, and CCPA

The result is better data quality, faster prospecting, and higher conversion for sales and marketing efforts. Clay prioritizes secure integration with your existing tools.