Privacy Policy

Our handling of your personal data

Lymn Media AB, org.nr 559505-4833, (hereafter Aival) offers you the opportunity to access information about AI, find services and tools, participate in competitions or campaigns, make inquiries, and sign up for various types of mailings, newsletters, or offers through websites in our network. In connection with this, we may receive information about your name, how we can contact you, and your areas of interest.

Aival values your personal privacy and strives to manage your personal data responsibly. This policy primarily describes why we collect information about you, how it may be used, what choices you have, and how to contact us.

This privacy policy applies when you use websites and services administered by Aival.

Aival is the data controller in accordance with this policy and is responsible for ensuring that processing occurs according to applicable legislation.

To prevent unauthorized access and reduce the risk of incorrect information, we use appropriate technical and organizational security measures. If you share a computer with someone else, you should always log out to protect your information.

What personal data we process

We collect and process personal data that you provide to us or that arises when you use our services. Examples of data are:

• Name, email address, and other contact information you provide when you:

  • sign up for newsletters or other mailings

  • participate in competitions, campaigns, or prize draws

  • fill out forms, make inquiries, or request to be contacted

• Information about your role, company, or areas of interest if you choose to provide such information.

• Information about your choices, preferences, and activities on our websites, such as which pages you visit, tools you view, registrations you make, or content you click on.

• Technical data, such as IP address, browser, device type, language, and approximate geographic position.

• In some cases, we may update or supplement your information from public or commercial registers to maintain good record management.

We also use cookies and similar technologies to customize content and offers, see more below under "Cookies".

Aival does not primarily focus on competitions, but when we carry out such activities, we typically use the same types of data as for other campaigns and marketing efforts.

Why we process personal data

Aival primarily processes your personal data for the purposes specified below, as well as for any additional purposes specified when the data is collected.

Examples of purposes are to:

• fulfill orders and deliver services or mailings offered through Aival

• enable good service, for example, answering your questions, correcting incorrect information, and sending the information you have requested

• administer competitions, campaigns, and other activities, such as managing registrations, contact with participants, and any winners

• store and analyze data about the use of our services to provide offers, discounts, and marketing of both a general and more targeted nature

• administer customer profiles, conduct analyses, segmentation, and market research to better understand our users' needs

• produce statistical data on usage and behavior patterns on an aggregated level without identifying individual persons

• develop, customize, and improve our services and our content through the analysis of your behavior on our websites

• provide you with relevant recommendations, offers, and information based on what you or users with similar behavior patterns have shown interest in

• send information and marketing via email or other digital contact methods when you have an active relationship with us or have consented to mailings

• contact you with information about other offers, campaigns, or services from us or our partners that we deem may be of interest to you

• send important messages, such as information about changes to terms or policies

Data you provide in connection with, for example, newsletters, competitions, campaigns, or other forms can therefore be used both to carry out the specific activity and to develop our services and offers over time.

Whom we share personal data with

To be able to offer our services, we sometimes use external suppliers and partners. When we share personal data with others, we ensure that agreements and procedures are in place to protect your data.

Examples of recipients can be:

• Service providers that help us with operations, mailings, analysis, storage, or billing.

• Partners involved in a campaign, event, or offer where you participate, for example, providers of AI tools, training, or similar services.

• In some cases, within our collaborations, we may use your data to contact you with offers or information related to Aival's platform and content either independently or on behalf of partners.

• Authorities or other actors when required by legislation or authority decision, or when we deem it necessary to protect our or third parties' rights.

How long we keep your data

Aival keeps your personal data as long as it is necessary to achieve the purposes described in this policy or as long as required by law.

If you unsubscribe from our mailings or object to certain types of marketing, we will adjust our processing accordingly. Data that is no longer relevant for the purposes for which it was collected is regularly deleted or anonymized and may thereafter be used for statistics and analysis.

For marketing purposes, personal data is generally not used longer than what can be considered justified based on your relationship with us and the activities you have participated in.

Cookies

When you visit our websites, we may use cookies and similar technologies to:

• facilitate login and use of services

• analyze traffic and usage of our pages

• customize content and offers based on your prior visits

If you accept cookies, your browser may add small text files that help us understand how the service is used. You can choose in your browser settings whether to accept cookies or not, and you can also delete cookies that have been previously placed. If you choose not to accept certain cookies, it may affect the functionality of the website.

Legal basis, storage, and deletion

When you register, fill out a form, participate in a competition, or otherwise provide personal data to us, you generally consent to the processing described at each occasion and in this policy.

In some cases, we may also process personal data supported by a balance of interests. Before such processing, we evaluate whether our right to process the data according to this policy outweighs your right to protection of personal privacy, for example, when it comes to service development or certain marketing within an existing relationship.

The data is used, among other things, for us to fulfill our commitments to you, improve our services, customize content, and provide relevant offers, both independently and sometimes on behalf of partners within the scope of our services.

You can contact us at any time if you no longer want your personal data to be used for marketing purposes, and we will adjust our processing.

Links to other websites

Our websites may contain links to other websites. These have their own privacy protection regulations that may differ from this policy. Aival is not responsible for handling personal data on external websites; instead, we recommend that you review their terms and privacy policies.

Your rights and choices

You have several rights concerning your personal data. Among other things, you have the right to:

• request access to the personal data we process about you

• request correction of incorrect or incomplete data

• request that certain data be deleted or that the processing be restricted, within the framework of applicable legislation

• object to processing carried out for direct marketing, profiling, or based on a balance of interests

• withdraw consent on which the processing is based

You can at any time object to your personal data being used for direct marketing, for example, by following the unsubscribe links in our mailings or by contacting us.

If you wish to know what information we have about you or exercise any of your rights, you can contact us via the contact methods provided on Aival.se. You also have the right to contact the Swedish Authority for Privacy Protection if you are dissatisfied with how we process your personal data.