Privacy Policy

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1. Who is the data controller

Lymn Media AB, registration number 559505-4833, is the data controller for the processing of personal data that takes place via Aival.se.

Contact: use the form on aival.se/contact.

Note: Aival displays information and links to external tools, speakers, and services. If you click through to an external party, that party is independently the data controller for any personal data collection and processing. Read their privacy policy.

2. What information we collect

Depending on how you use Aival.se, we may process:

  • Contact information you voluntarily provide, such as an email address in connection with newsletters or contact forms.

  • User-generated data, such as clicks and visit history.

  • Technical data, such as IP address, browser, operating system, screen resolution, language settings, time zone.

  • Aggregated analysis data that does not identify you as an individual.

We do not collect sensitive personal information.

3. Why we process your information, legal basis, and storage time

3.1 Newsletters and mailings

  • Purpose: send news, updates, and relevant messages.

  • Data: email address and potentially name if you have provided it.

  • Legal basis: consent. You can withdraw consent at any time via the unsubscribe link or by contacting us at aival.se/contact.

  • Storage period: until you withdraw consent or a maximum of 24 months after the last interaction with the mailings.

3.2 Contact and support cases

  • Purpose: answer questions, manage requests and feedback.

  • Data: information you provide in the form, such as name and email, as well as your correspondence.

  • Legal basis: legitimate interest to assist you and follow up on ongoing cases.

  • Storage period: up to 14 months after the case is closed, unless a longer period is required by law or to establish, exercise, or defend legal claims.

3.3 Evaluation, development, and improvement of Aival.se

  • Purpose: understand usage, improve functionality and content, troubleshoot and measure performance.

  • Data: anonymized or pseudonymized analysis data, user-generated data, and technical data. Cookies and similar technologies may be used.

  • Legal basis: legitimate interest in developing and improving the service.

  • Storage period: we continuously purge data. Personal data not used within 14 months are deleted or anonymized.

3.4 Security and abuse prevention

  • Purpose: protect our systems and users, prevent unauthorized access, fraud, spam, and intrusions.

  • Data: IP address, technical logs, user-generated data related to security events.

  • Legal basis: legitimate interest and, where applicable, legal obligations.

  • Storage period: up to 14 months from collection. In cases of suspected abuse or crime, data is retained as long as necessary to establish, exercise, or defend legal claims.

3.5 Marketing via cookies

  • Purpose: display more relevant advertising and understand the impact of campaigns.

  • Data: cookie ID, browser and device data, aggregated audience data. In some cases, email addresses may be used in an anonymized or hashed form for matching.

  • Legal basis: consent via cookie settings.

  • Storage period: according to each cookie. You can change settings in our cookie settings or in your browser.

4. Cookies and similar technologies

Aival.se uses necessary cookies for the site to function, as well as analysis and marketing cookies if you consent. Read more in our Cookie Policy and manage your choice via cookie settings on the website.

5. Recipients and sharing

  • Data processors: we may engage suppliers for operations, analysis, support, mailings, and security. These process data only according to our instructions and with agreed-upon safeguards.

  • Independent controllers: if you choose to visit, contact, or make purchases from an external party through Aival.se, that party processes your data as an independent data controller.

  • Authorities: we may disclose information if required by law or government decision.

6. Transfers outside the EU or EEA

We strive for processing within the EU or EEA. If data needs to be transferred outside the EU or EEA, we ensure a level of protection through adequacy decisions or through standard contractual clauses and other appropriate safeguards. Contact us if you want information about applicable safeguards.

7. Your rights

You have the right to:

  • Request access to your personal data,

  • Request correction of incorrect data,

  • Request deletion or restriction of processing,

  • Object to processing based on legitimate interest,

  • Withdraw consent when processing is based on consent,

  • Request data portability for information you have provided to us and which is processed based on contract or consent.

You exercise your rights by contacting us via aival.se/contact. You also have the right to lodge a complaint with the Data Protection Authority.

8. How we protect your data

We use technical and organizational security measures to protect personal data against unauthorized access, loss, and damage. Access is only given to persons who need it for the stated purpose.

9. Minors

Aival targets a general audience. If we become aware that we have processed personal data about children in violation of applicable legislation, we will delete the data.

10. Changes to this policy

We may update this policy as needed. The latest version is always available on this page. We will announce significant changes in a clear way.

Last updated: 2025-09-15