Bengt Wessborg is an entrepreneur who has been operating in the borderland between e-commerce, business development, and AI for many years. In 2023, he founded the agency Ghostar, which has quickly become a platform for companies that want to understand and benefit from generative AI. Here, inspiration is combined with strategies and practical solutions to make the technology useful in reality.

With a background as a co-owner of Star Republic, where for a decade he organized the noted event 'The World's Most Dangerous Meeting' at Liseberg, Bengt has long been at the forefront of creating new ways of thinking about digitalization and e-commerce. He has also authored the book Backstage Commerce, which provides companies with guidance on how to build successful and profitable e-commerce strategies.

Today, Bengt hosts a podcast about AI and e-commerce together with Jakob, as well as a video blog on LinkedIn where he shares the latest news and insights in AI.